BOL.com launches first online-only book club in UK with 60% off all bestsellers

As of September, the “new look” bol.com will provide the best deals around for booklovers, with at least 60% off all bestsellers, and strong discounts on every other title. In addition, post and packing will be massively competitive - £1 for 1 book, £2 for 2 books, and FREE for 3 books or more.

In order to benefit from these fantastic deals, people will join the exclusive first online-only bol.com club. They will never have to buy a book they don’t want, and will continue to get these amazing discounts every time they buy from bol.com. The only commitment is to buy one further book after their initial purchase.

bol.com has been successful since it’s launch in March 1999, and has established itself as the number 2 online book etailer. Following the integration of bol.com and the club businesses in Europe and Asia by the parent company, Bertelsmann DirectGroup in May 2001, bol.com in the UK was brought under the direction of BCA, in order to maximise synergies between the businesses. A great deal of progress has been made since then, and the current refocusing builds on this success, placing bol.com in a better position than ever, in this price sensitive market, to increase it’s market share.

Speaking about the new bol.com proposition, Christian Friege, Chief Executive of BCA said “bol.com is a strong brand, with a loyal customer base. We wanted to be able to offer our customers something exclusive, and the new concept places us in a position to do this. I am confident that bol.com will become the top online destination for all booklovers.”