Two Brands Under One Roof: DirectGroup France's New Shop in Saint-Brieuc

When the French Direct Group subsidiary Chapitre.com opened its new 1,200 square meter bookstore in Saint-Brieuc in the beginning of September it was not a place for someone suffering from ochlophobia because 1,100 customers attended the opening. But there was good a reason for the crowd since the shop in the "Les Champs" shopping mall is simply a perfect place for anyone who likes books: more than 52,000 titles are available on two floors, including books for young people, comics and a corner for editions from France Loisirs, the French club. But there is more: in a special 300 square meter area customers can find paper, cards, pens and other writing utensils as well as CDs and DVDs.